video above -- Calvin Johnson (Beat Happening, founder of K Records) and Ian Svenonius (Make Up, Chain & The Gang) discuss K Records and music, during my time as PR director at K Records.

(album one-sheets -- and band bios -- written for K Records/Fin Records; and a sample of digital/print PR placement for each release):
Karl BlauZebra; Gorilla vs. Bear write-up; Pitchfork review.
Chain & The GangDown with Liberty ... Up with Chains!Music's not for EveryoneWashington Post profile on Ian Svenonius; The Quietus interview with Ian Svenonius; Alarm Press feature.
ChristmasNamiotWinter; Seattle Times single review.
The Curious MysteryRotting Slowly; PopCandy podcast placement on USA Today
Arrington de DionysoI See Beyond the Black SunMalaikat dan Singa; two-page feature in The Wire magazine
Jeremy Jay: Slow DanceSplashDream DiaryMagic Magazine reviews (France); SOMA Magazine profile
LAKELet's Build a RoofPitchfork review
Long Distance PoisonGliese Translations20JazzFunkGreats single debut

MahjonggThe Long Shadow of the Paper Tiger; Top 25 albums of the year on Slant Magazine
Mirah(a)speraGone Are All the DaysPopMatters review; Pitchfork review; music video debut on MTV
The Pine Hill HaintsTo Win or To Lose; band feature in Oxford American Magazine
TeamsOneWorld; album review on Tiny Mix Tapes
Kendl WinterApple Core; album review on AllMusic

Mirror & Missal press kit